Our lovely new mural by Claw Money!

Our lovely new mural by Claw Money!
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When I was planning the mural for the Andaz I figured since it was such a mild winter that it would be a sinch. But in fact it was two of the coldest days of the season I picked to paint, not only bringing a chill to the bone but it literally causes spray paint to freeze.
All the while, both myself and the people walking by on 5th Avenue were in good spirits - even more so as the concept of the painting progressed. So while fighting the elements (it also snowed then rained a bit on Saturday) it was both exciting and exhilarating to work out in the open, engage the public and to make my materials work with me. I felt positively triumphant when I finished.
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The step-by-step creation of the murals is being chronicled by photographer Brendan Burke who has worked with famed photographers David LaChapelle and Patrick Demarchelier. Brendan’s images will be available on http://andaz5thavenue.tumblr.com, which will also feature blog entries from the artists regarding their work and their experiences creating each of their murals.
the bar downstairs at Andaz 5th Avenue through a Valentine’s Day party to celebrate the launch of Claw Money’s mural and the newest art installment for the tbd Art program. Photographer’s Danielle Levitt and Brendan Burke attended along with Magazine Editors Richard Martin, Rachel Seigel and Cat Marnell, Rapper Jacuzzi Chris, Record Executive Roxy Cottontail and Tattoo Artists Hanky Panky & Permanent Mark. A delicious cocktail titled Heart Shaped World was created by mixologist Jamie Gordon of Pernod Ricard with Pernod Absinthe, Absolute 100, Maple Syrup, Orange juice and Strawberry puree. Absinthe cupcakes and cookies were baked up by famed pastry chef Charmaine McFarlane.
Day 1 of Claw Money’s tbd Art installation at Andaz 5th Avenue. The weather hit 10 degrees. It was one of the coldest days in New York City, but it didn’t stop Claw from devoting eight freezing hours to her craft. New York Fashion Week was in full effect and the well-heeled crowd clicked their way up 5th Avenue. Claw Money’s street art and fashion lines have been featured in many of the high-end glossy publications (such as Vogue, Elle, Vanity Fair and Harper’s Bazaar). Many of the fashion editors have known Claw over the past decade and stopped by to say hi and see what she was up to on their way to the Lincoln Center tents.
The third artist in the tbd Art program at Andaz 5th Avenue: Artist Claudia Gold
Known as Claw Money, her graffiti alter ego, Gold combined her eye for fashion with her edgy graffiti style on the doors to the bar downstairs. Claw Money has been tagging the New York City landscape with her iconic Claw tag for the past three decades and has paralleled her street cred into a luxury lifestyle brand. Claudia’s line, Claw Money, features clothing, accessories and sunglasses worn by celebs including Rihanna, MIA, and Nicki Minaj.
Photos from the tbd Art launch party with Mister Cartoon, M.Dreeland, John Hung Ha, and Claw Money at the bar downstairs at Andaz 5th Avenue.